Fishr is an AI-powered strategy platform that turns one guided assessment into a comprehensive brand and growth strategy.

It is designed for businesses of all sizes, across all industries. Fishr takes the thinking normally gathered through workshops, discovery sessions and research conversations, then compresses it into a clear guided assessment with Felicity, our voice-led interview agent.

Once the assessment is complete, Fishr generates a practical strategy deck covering your brand, audience, competitors, messaging, marketing and growth opportunities.

You start by adding core business and competitor information, then move into your guided assessment with Felicity, our voice agent.

Felicity takes you through Fishr’s strategy questions. You can answer by voice or by typing, depending on what suits you. The assessment usually takes around 30 to 45 minutes.

Once you are done, Fishr gets to work. Within about 30 minutes, you will have a complete brand and growth strategy assessment, ready to review, refine and use.

Fishr is built for businesses, founders, internal teams and agencies.

Businesses can use Fishr to better understand their brand, audience, market position and growth opportunities.

Agencies can use Fishr to run faster discovery, create stronger strategy foundations and support better client conversations.

Whether you are building your own brand or supporting someone else’s, Fishr gives you a clear strategic starting point.

Yes. Agencies can use Fishr as part of their own client strategy process.

You can set your client up with the assessment, sit in on the interview with them, or use Fishr to support your own discovery process. Once the assessment is complete, Fishr generates a strategy deck you can review, refine and adapt before using it with your client.

Every assessment includes editing and white-labelling as standard, so you can customise the logo, colours, imagery, content and fonts to suit your own brand or client process.

Yes. Every assessment is designed to be reviewed, refined and adapted before use.

You can edit the content, adjust the branding, update colours, customise fonts and replace imagery so the final strategy deck feels polished, relevant and aligned to the business.

This is especially useful for agencies using Fishr as part of their client-facing process, but it is just as important for businesses using Fishr directly.

Yes. You should always review the full assessment before sharing or using it. Fishr gives you a strong strategic foundation, but the best results come when you review the content, tighten any wording, check the recommendations and customise the deck where needed.

Think of the assessment as a smart strategic starting point, not a document you should send blindly.

Yes. White-labelling is included with every assessment. No separate plan or membership is required.

You can customise your logo, colours, imagery, content and fonts so the final assessment feels aligned to your brand, your client process or the business being assessed.

Felicity’s core questions are fixed because they are designed to give Fishr the information it needs to generate a complete and useful strategy assessment. You cannot replace the core questions with your own. If key questions are skipped or answered too briefly, parts of the assessment may be less detailed. You can still edit and refine the final strategy deck once it has been generated.

The more detail you give Felicity, the stronger the final assessment will be.

Aim for clear, specific answers rather than one-line responses. A few thoughtful sentences will usually give Fishr much more to work with than short or general answers.

Specifics always beat generalities.

Missing data usually means a question was skipped, answered too briefly or did not give Fishr enough information to work with.

If it is a small gap, you can edit the final document directly. If the issue is more significant, contact support and we will help you work through it.

Fishr is simple: AUD $300 + GST per assessment.

There are no memberships, packages or subscriptions. You simply create an account, start an assessment and pay per assessment when you need one. Each assessment includes the guided interview with Felicity, a complete brand and growth strategy deck, editing and white-labelling as standard.

Yes. Agencies can use Fishr assessments as part of their own client process. You can use the assessment to support discovery, strategy, brand planning, website scoping, marketing direction, campaign development or broader growth conversations.

How you package, present and price that work for your clients is up to you.

We keep your completed assessments on file for 30 days after they are generated.

After that, they may be removed from the platform. We recommend downloading your completed assessment as soon as it is ready so you always have your own copy.

Your completed assessments will be available for 30 days after they are generated. We recommend downloading each completed assessment once it is ready so you always have your own copy.

No. There are no memberships, subscriptions or lock-in contracts. You simply create an account and pay per assessment when you need one. Use Fishr as often or as rarely as you like.

Yes. We take data protection seriously. Your assessment information is linked to your account and stored securely. We do not sell your data, share your information with third parties or use your business information for our own commercial benefit.

Fishr may use anonymised and aggregated information to improve the quality of the platform, insights and assessment outputs over time.

This information is not used to identify you, your business or your clients. We do not sell, share or disclose identifiable business information to other users or third parties.

No. Your assessments are linked to your account and can only be accessed through your dashboard.

Other users cannot access your assessments unless you choose to share the final document with them.

Fishr uses AWS infrastructure to store information in a secure proprietary database built and managed by us.

There are a few reasons this can happen. Sometimes there may be a short backlog of assessments being processed. If that happens, your assessment will remain in the queue.

Most assessments are completed within about 30 minutes. If yours is taking longer than expected, first check that your internet connection is stable. If the issue continues, contact support and we will look into it.

No. If you have paid for an assessment and it has not been delivered, you will not need to pay again.

Contact support and we will check the payment and assessment status for you.

We recommend reviewing your assessment before using or sharing it.

For agencies, it is worth allowing time to read through the strategy, refine the content, customise the deck and make sure it is ready for your client.

For businesses, take time to review the recommendations, check the details and consider what actions you want to take next.

Not at this stage.

Fishr assessments are currently delivered as editable PDF documents. This allows the strategy deck to keep its intended structure, design and formatting while still giving you the ability to review, refine and customise the content.